About

It’s also a really exciting time to be here as we’re constantly thinking of new ways to innovate and work together to make a bigger impact. As a Senior People Advisor, I bring our values to life by building trust through transparency and support. My team is made up of subject matter experts, and we’re always looking for innovative ways to solve problems in a fast-paced environment. They guide how we work, how we support each other, and how we build a National Lottery that truly reflects and serves everyone. At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

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National Lottery operator, Allwyn, has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024. With a career in retail spanning almost three decades, Alison joins Allwyn from Acosta Europe Allwyn begins next phase of retail investment with new National Lottery PPOS rollout trial Allwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo Burnett UK, in collaboration with media agency, Hearts & Science Allwyn confirms appointment Allwin Casino of independent non-executive directors to support transition to Fourth Licence Allwyn’s largest terminal install project since becoming operator of The National Lottery in February.

Driven by People, United by Purpose

• It will be a journey that will take time – but one that has many incredible milestones along the way, offering us more opportunities to reflect on all the good that comes from it.
• Mark was previously Chief Information Security Officer at Smart DCC, the organisation responsible for the secure and interoperable communication network that supports the rollout of smart meters across the UK.
• The Company and CRHC caution that the foregoing list of factors is not exclusive or exhaustive and not to place undue reliance upon any forward-looking statements, including projections, which speak only as of the date made.
• New initiative will reward National Lottery retailers for selling a winning ticket if the customer agrees to publicity
• The PIPE investment includes participation from a group of international investors, including $50 million from CRHC’s Sponsor entity.
• And Allwyn’s plans for a modernised National Lottery will help fund so many good causes in the long term, supporting us as we make the magic of The National Lottery even greater than before.”

Players should feel a greater connection with all our games and the National Lottery-funded projects they support by playing those games. Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possible 172 independent National Lottery retailers are now selling Scratchcards online through the Snappy Shopper platform Allwyn and Snappy Shopper expand partnership to over 170 local retailers Allwyn celebrates the role of National Lottery players in Team GB’s and ParalympicsGB’s success with ‘Paris 2024’, Leo Burnett’s first major strategic work for the operator Allwyn celebrates 25 independent National Lottery retailers who ‘Share the Win’ with £158,000 in prizes

• New National Lottery operator Allwyn kicks off day one with big sales team expansion and attention-grabbing new Lotto advertising
• So in addition to boosting my bottom line by selling tickets, it also gets more people through the door of my shop.
• I’m really looking forward to working with Justin, the Allwyn board and the wider management team to manage the transition as we take over in 2024.”
• Allwyn sets out next steps for retailers ahead of National Lottery changeover
• We believe that Allwyn is the right company, in the right industry, at the right time and with the right leadership team.
• Online users of Allwyn businesses have more than doubled in the past two years, enabling the Company to establish customer relationships and implement cross-selling initiatives that it expects to create greater value and benefit from low churn rates and customer acquisition costs.

Changing lives every day

Together with strategic partners Scientific Games and Vodafone, Allwyn will also put emphasis on working with local SMEs throughout its operations, supporting the growth of a world-class British supply chain. The National Lottery of the future will build on a cutting-edge technology platform that will improve player protection over the next 10 years and beyond. So in addition to boosting my bottom line by selling tickets, it also gets more people through the door of my shop. They’ve been able to see first-hand the huge impact it has had on the UK over that time – through making big winners, of course, but also by funding local community projects and national events like the Olympics and Paralympics.
Allwyn Entertainment is a lottery, entertainment, and digital gaming operator, with trusted brands delivering over€16bn in wagers. We believe that Allwyn is the right company, in the right industry, at the right time and with the right leadership team. We look forward to applying our experience in developing market-specific, culturally-attuned lottery entertainment to new customers and geographies as an NYSE-listed company.” The Company has assembled a world-class team, led by CEO David Craven, enhanced by secondees from across Allwyn Entertainment’s other national lottery businesses. In our bid proposals we setout our plans to win back customers that have stopped playing and to bring anew generation of players to the National Lottery by introducing new games and technology to capture the imagination of the nation. Allwyn will invest in retailers to support the recovery and transformation of high streets up and down the country.

Allwyn announces biggest tech upgrade to The National Lottery since 1994 this coming weekend

As the operator of The National Lottery, we work with our players, retail partners and stakeholders to deliver on our vision for The National Lottery to change lives every day. I love being part of Allwyn because we’re always focused on creating the best possible experience for our participants, retailers, and each other, all with the goal of maximising returns to Good Causes. I feel trusted by teams and stakeholders to make decisions that keep our retailers at the heart of everything we do. Attributed with blending the technical art of the possible with business context, Adrian Joseph OBE is one of the UK’s leading applied data and AI focussed technologists with over 20 years’ experience in AI, big data, cloud, analytics and digital strategy.
Evenbreak – A leading disability job board run by and for disabled people. At Allwyn, we work with several expert partners who challenge, guide and support us to build a more inclusive and accessible workplace. We have Mental Health First Aiders and Menopause Mentors available to our colleagues who need support with their mental health or life’s challenges.

Vodafone and Allwyn partner on digital upgrade for next National Lottery Licence Allwyn prize money allows National Lottery retailer to open his community kitchen three days a week instead of one 1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game The new Fourth Lottery Licence model means that the incentives for the operator and Good Causes are closely aligned. As we develop our technology over the course of the Fourth Licence, we will be harnessing data and machine learning to identify problematic behaviour and proactively prevent harm.
Playing the lottery captures our imagination – it’s entertaining and can have a positive impact on society.That’s why our mission is to build thriving lotteries, underpinned by innovation and player safety that is fit for the digital age. Over the course of our 10-year licence period we plan to double returns to National Lottery-funded projects. On 1 February 2024, Allwyn UK took over as the operator of The National Lottery.

Allwyn celebrates 25 independent National Lottery retailers who ‘Share the Win’ with £158,000 in prizes

Victoria McKenzie-Gould brings experience of working across complex stakeholder environments, including during her time as a Special Adviser to Prime Minister Tony Blair. Chris is accountable for leading all aspects of lottery business operations (retail and digital) for Allwyn in the Fourth Licence, as well as overseeing the delivery of Allwyn’s transformation programme. Some of the changes we make will be noticed by players, but many of the changes will take place in the background, including technology and new terminals in shops to enable us to fully deliver on our plans. We have a strong focus on modernising The National Lottery over the course of the 10-year licence, with significant investment in technology and data to deliver better player experiences, better player protection and a more up-to-date operating platform. We will attract new players, and bring back those who have stopped playing, by ensuring our games, marketing and player experience feel relevant to today’s consumers and recapture the magic of The National Lottery. To provide more games, more players, more entertainment, more winners, and more money for National Lottery-funded projects.
The National Lottery has already paid out over £92 billion in prize money and created over 7,000 new millionaires or multi-millionaires since its launch in 1994, including more than a millionaire a day on average last year. Marketing investment over the coming months will showcase how the games differ from each other. Allwyn will gradually introduce changes over the course of the next few years that will strengthen the bond between The National Lottery and consumers, with many more people playing a little, which will lead to more money raised for National Lottery-funded projects. During this time, it has made a huge difference to life in the UK – not just for the millions of prize-winners, but in generating over £48 billion that has been invested in almost 700,000 community, sport, arts and heritage projects.
Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery. Allwyn finds winning formula with new digitally-led National Lottery retailer training as users top 7,000 Allwyn highlights player support for Team GB and ParalympicsGB on a National Lottery product for the first time Unmissable UK-wide search will recognise and reward National Lottery retailers for the important role they play on the high street and in their communities Winners crowned after UK-wide campaign calling on the public to nominate National Lottery retailers who go above and beyond for their community Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.
This is the first time that responsibility for operating The National Lottery has changed hands in its 30-year history. LONDON, UK – 1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery. Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024. Allwyn UK appoints Andria Vidler as UK CEO, leading the incoming operator of The National Lottery Allwyn announces new leadership team to spearhead delivery of The National Lottery